Plan limits explained

By Braandly Team
Last updated on July 5, 2026
3 min read

Your plan sets limits on how much you can create in Braandly, from brands to Brink subscribers. This guide explains what each limit means and what happens when you reach it. For a side-by-side comparison of the plans, see plans and pricing.

The main limits

LimitWhat it countsStarterPlusProUltimate
BrandsBrands you can create1310Unlimited
Team membersPeople in a workspace501001,000Unlimited
Saved assetsPalettes, gradients, fonts, colours (each)2050100Unlimited
Brink pagesLink-in-bio pages2520100
Brink subscribersSubscribers per Brink505005,000Unlimited
Brink themesThemes you can use510UnlimitedUnlimited
Short linksShort links you can create550500Unlimited
ProjectsProjects in a workspace31050Unlimited

Tasks are unlimited on every plan. AI credits and analytics history also scale with your plan. See AI credits and limits for how credits work.

These numbers are subject to change as plans evolve. Treat them as a guide, and confirm the current limits on the pricing page or in your billing settings.

Limits worth knowing about

  • Team members count per workspace, not across your whole account.
  • Saved assets are counted separately for each type. Palettes, gradients, fonts, and colours each have their own allowance.
  • API rate limits scale with your plan, measured as read and write requests in a rolling 15-minute window. Higher plans allow more, which matters if you use the Braandly API, the MCP server, or the browser extension heavily.

What happens when you reach a limit

When you hit a limit, Braandly stops you from creating more of that item and points you to upgrade. Your existing work is not deleted or hidden. For example, if you are on Starter and already have one brand, creating a second brand will prompt you to move to a plan that allows more.

To lift a limit, upgrade your plan. On an upgrade, your new limits apply as soon as the payment is confirmed.

If you downgrade

If you move to a lower plan, or a paid plan lapses, your limits drop to the new plan's level. The timing depends on how the change happens:

  • A scheduled downgrade takes effect at the end of your current billing period, so you keep the higher limits until then.
  • A cancelled or lapsed plan drops to the free Starter limits after the period you paid for ends.

Content you created above the new limit is not deleted, but you may not be able to create more of that item until you are back under the ceiling. Check your workspace after a downgrade so nothing important is affected.

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