Public vs private brand visibility

By Braandly Team
Last updated on July 5, 2026
2 min read

Every brand in Braandly is either public or private. This setting controls whether your brand can be discovered by other people. This guide explains the difference, what it takes to appear publicly, and how to change it.

What each setting means

  • Public your brand can appear in Braandly's explore and search, and it has a public brand profile others can view.
  • Private your brand is visible only to you and your workspace. It does not appear in explore or search.

New brands are public by default, though a brand still has to meet a few conditions before it actually shows up.

What it takes to appear publicly

Making a brand public is not quite enough on its own. To be discoverable in explore and search, and to have its public profile viewable, a brand needs to be:

  • Public, with the visibility toggle on.
  • Active, not a draft, suspended, or archived.
  • Reasonably complete. Braandly uses your brand completion score, and a brand needs to be at least half complete to appear. Filling in your logo, colours, description, and audience raises the score.

So if your brand is public and approved but still not showing up, completeness is the usual reason. See understand your brand health score.

What public exposes

When a brand meets the conditions above, its public profile becomes viewable and it can appear when people browse or search brands. The profile shows brand-level details such as the name, website, and identity. Your internal workspace details, private assets, and unpublished work are not exposed by making a brand public.

How to change visibility

  1. Open the brand and go to its settings.
  2. Find the Brand Visibility section.
  3. Use the toggle to switch between Public and Private.

The change takes effect immediately, and a message confirms whether the brand is now public or private.

Approval is required first

You can only change visibility on an approved brand, and not on an archived one. If the toggle is disabled, check the brand's approval status. See brand approval status explained.

Approval enables public visibility. Being active and reasonably complete is what makes an approved, public brand actually appear in explore and search.

Does visibility affect verification?

No. Verification is separate from visibility. You can make an unverified brand public, and verifying a brand does not change its visibility.

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