Your brand health score is a simple measure of how complete your brand is in Braandly. It rewards you for filling in the pieces that make a brand consistent and usable. This guide explains what it measures and how to raise it.
How the score works
The score runs from 0 to 100 and is based on how much of your brand you have filled in. It is a completeness score, not an opinion of your design, and it does not use AI or credits. The score is recalculated each time you open it, so it always reflects your latest changes.
Braandly checks four areas:
- Brand information name, logo, website, description, and tagline.
- Brand identity brand colours, typography, and brand images.
- Target audience your audience details and your business type.
- Brand presence your social media links and your other links.
Each area is scored on its own, and your overall score is the average of the four. Each area counts equally, so an area with fewer items still carries the same weight as one with more. Based on your total, you will see a status of excellent, good, needs improvement, or incomplete.
How to improve your score
Fill in whatever is missing. The score updates as you complete more of your brand:
- Open your brand and review each of the four areas above.
- Add the missing pieces, such as a logo, brand colours, your business type, or your links.
- Check the score again to see it rise.
Braandly also shows recommendations and next steps alongside the score to point you at the biggest gaps, and suggests advanced brand elements once the basics are in place.
A high score means your brand is complete and ready to use consistently. It is a checklist of brand basics, not a judgement of your creative choices. Completeness also affects whether a public brand appears in explore and search.