Brand identity tools overview

By Braandly Team
Last updated on July 5, 2026
2 min read

Braandly includes a set of free tools for everyday brand and image work. They run in your browser, so your files stay on your device, and they work without signing in. This overview shows what each tool does.

Colour tools

  • Image colour picker sample an exact colour from a point in an image and get its value.
  • Image colour extractor pull a colour palette out of any image.
  • Contrast checker check whether two colours have enough contrast to be readable.
  • Palette generator build a colour palette to use across your brand.
  • Gradient generator create gradients from your colours.

Image tools

  • Image converter convert between formats, including HEIC to JPEG, SVG to PNG, and PDF pages to images. It also makes ICO favicons, fills transparent backgrounds, and has ready-made export presets for common platforms. You can convert up to 10 files at once.
  • Image compressor shrink an image's file size while keeping it usable, for example to fit under an upload limit. It handles up to 10 files at once.

How the tools work

  • They process files on your device, so nothing is uploaded while you use them.
  • The colour and image tools above are open to anyone, no account needed.
  • When you are signed in, you can save results such as palettes and gradients straight to a brand.

Because the image tools run in your browser, use a modern, up-to-date browser for the best results. Very old browsers may not support the features these tools rely on.

Free tools vs paid designers

The tools above are free. Braandly also has AI-powered designers, such as the brand identity generator, that are part of the paid plans. If a tool asks you to upgrade, it is one of those paid features rather than one of the free tools here. See plans and pricing.

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