The brand kit is a .zip of your raw brand assets, built from a published guideline. Where the PDF is for reading, the brand kit is for working: it is what you send a designer, a developer, or an agency who needs the actual files and values.
Download it
- Open a published guideline and click Export.
- Choose Brand Kit.
- The ZIP downloads straight away.
The guideline has to be published first. See export and download guidelines.
What's inside
| Path | Contents |
|---|---|
/logos/ | Your logo files, in the format they were uploaded in |
/colors/colors.json | Every color in your palette, with HEX, RGB, and CMYK values |
/typography/typography.json | Your fonts and their specifications |
brand-overview.json | Your brand information as structured data |
brand-overview.md | The same overview as readable Markdown |
README.md | A guide to the contents |
colors.json and typography.json are structured files, which is deliberate. A developer can read them straight into a project rather than copying hex codes by hand.
Which logos are included
Logo files are named by role, so logo-primary is your main logo, with logo-dark, logo-light, and logo-icon for the variants.
Variants only appear if they are switched on in the guideline's logo block. If you added a dark version but never enabled it, it will not be in the kit. Turn the variant on in the guideline, republish, and export again.
What is left out
The kit is built from your guideline, not your whole workspace, and it takes only what it recognises:
- Only visible blocks. A block hidden in the guideline contributes nothing.
- Only logo, color, typography, and brand overview blocks. Text, images, and layout blocks are not part of a brand kit. For those, export the PDF.
- Fonts themselves are not bundled. You get the specifications rather than font files, since font licensing is not Braandly's to redistribute. Google Fonts include a download link.
If a logo cannot be downloaded when the kit is built, it is skipped and the ZIP still succeeds. So a kit can arrive complete-looking but missing a logo. Check the /logos/ folder against what you expect before sending it on.
If a logo is missing
Open the guideline and confirm the logo block is visible and the variant is enabled, then check the image itself loads in the editor. Republish and export again. If it is still missing, see export and PDF download issues.