Brand guidelines document how your brand should look and sound, so everyone who works on it stays consistent. In Braandly, a guideline is a living document you build from blocks, publish, and share. This overview explains what goes into one and what you can do with it.
What a brand guideline covers
A guideline is made of blocks you add and arrange. Some blocks pull directly from your brand, and others are free-form content. The brand sections you can include are:
- Brand overview the essentials: name, tagline, description, industry, and year founded.
- Logo your logo variations (primary, dark-background, light-background, and icon), plus clear-space, minimum size, and usage rules.
- Colour palette your brand colours with their values and how to use each one.
- Typography your fonts, with weights, samples, and where to use them.
- Imagery style the look and mood of your photography and graphics, with dos and don'ts.
- Brand voice your tone, personality, writing guidelines, and sample phrases.
Around these, you can add layout and content blocks: a cover page, section headers, text, callouts, do-and-don't lists, quotes, images, two-column sections, and dividers.
What you can do with a guideline
Build and edit. Add, reorder, and remove blocks in the editor. Your work saves automatically as you go.
Start from a template. Instead of a blank page, you can start from a ready-made template and adjust it. Templates range from minimal to comprehensive layouts.
Use AI for two sections. Braandly can draft your imagery style and brand voice sections for you, and regenerate them if you want another take. These are the only sections AI writes. The rest of the guideline is written and arranged by you.
Export. Download your guidelines as a PDF, or export a brand kit, which is a .zip of your logos, colours, and typography. You need to publish the guideline first to export either one.
Publish and share. Set a guideline to published to make it live and shareable with a link, or keep it as a draft while you work. Publishing generates a shareable link, and the public view only works while the guideline is published. Unpublish at any time to make it private again.
Only one guideline can be published per brand at a time. Publishing a new one moves any previously published guideline for that brand back to a draft.
Guideline states
A guideline is usually a draft while you build it and published once it is ready to share, and those are the two states you switch between in the editor. A guideline can also be archived, which keeps it for reference but makes it read-only.