How the subscribe and unsubscribe flow works

Your Brink can collect subscribers so you can keep an audience and message them later. This guide explains how someone subscribes, how they unsubscribe, and how you manage the list.

How a visitor subscribes

If the subscribe button is turned on, a visitor can:

1. Click the subscribe button on your Brink.
2. Enter their email, and optionally a name.
3. Submit. They are added to your subscriber list and receive a welcome email.

Subscribers who sign up directly from your Brink are added right away. If someone subscribes with an email that is already on the list, nothing breaks and no duplicate is created. The same person can subscribe to different Brinks separately.

Subscribers you add yourself

You can also add subscribers manually or import a list. Subscribers added this way are sent a confirmation email and are only added once they confirm, so your list stays clean and permission-based. Until they confirm, they sit as pending.

How unsubscribing works

Every email includes an unsubscribe link. When someone unsubscribes:

• They are removed from your active list and stop receiving your messages.
• They can resubscribe later using the link in the confirmation email they receive after unsubscribing.

Managing your subscribers

From your Brink's subscribers page you can:

• See your subscriber list and total count. The list hides people who have unsubscribed.
• Export your subscribers to a CSV file.
• Import subscribers from a list.
• Send a message to your subscribers. Broadcasts go only to active, confirmed subscribers, so pending and unsubscribed people are left out.

Subscriber allowances by plan

Each plan comes with a subscriber allowance, and higher plans are built for larger audiences:

Related

• What is a Brink page?
• Brink blocks overview
• Plans and pricing explained