Beyond raw view counts, your Brink analytics show who your visitors are and what they engage with. This guide explains the audience and engagement data available, how to read it, and what is not included.
Who your visitors are
- Location the countries your visitors come from.
- Browser the browsers they use.
- Referrers where visitors arrive from, so you can see which channels send traffic.
What they engage with
- Top links and blocks which parts of your Brink get the most clicks.
- Engagement over time traffic across your chosen time range, with a comparison to the previous period on shorter ranges.
- Direct vs referred clicks whether people reached a link straight from your Brink or came in from elsewhere.
How to use it
Read these together to see not just how many people visit, but what they do:
- Check your top referrers to see which channels work.
- Look at your top links to see what your audience wants.
- Watch the trend over time to see whether changes you make move the numbers.
Use your top links and referrers to decide what to feature. Move the links people click most to the top, and lean into the channels that send the most visitors.
What isn't included
So you know what to expect, a few things are not part of Brink insights:
- Demographics such as age or gender are not collected.
- Unique visitor counts are not separated out. The figures measure activity and trends, not individual people.
- City-level location is not shown. Location is reported by country.
- Subscriber growth over time is not charted here. See your subscriber list on the subscribe and unsubscribe page for totals.
- The previous-period comparison is available on shorter ranges, not on all time.